The Purpose of Life student project selected for Simultan festival 2013

The Purpose of Life student project selected for Simultan festival 2013

The project "The Purpose of Life" produced by Lavoslava Benčić, Iva Musović and Dunja Danial (all MAP/y2-students at the University of Nova Gorica) was selected by the jury of Simultan festival 2013 in the video section. The 9th edition of the Simultan Festival will take place from October 10-12 in Timisoara (Romania), under the theme Popular Unknown. Simultan is an annual festival dedicated to international media art and artistic experiments, creating a bond between different media.

The project "The Purpose of Life" belongs to the series of media works produced during the one week "Studio" module piloting run in Rijeka, at the ex sugar factory Rikard Benčić in June 2013, under the organization of ADRIART and lead by Lara Badurina and Stefano Katunar from APU Rijeka.

"The Purpose of Life" is based on the Croatian artist's Emil Benčić's quote: "The purpose of life is not to warm up, but to burn up!". It is a video/sound installation. The primary video content is generated by a graphical sound method using the quote and re-mediated newly created sound structures in cymatics. This experiment is realized using sugar as a medium. Secondary display shows that cymatics caused spontaneous inspiration for actress Nika Mišković performance. It represents the example of viral reaction/behavior caused by the popularity of the quote itself and the quote's sound/frequencies. The project proves the power of collective perception about something and someone and supports free access, popularization and preservation of the ancestor wisdom. The project provokes compatibility between media (sound, visual, performance) and authors. "The Purpose of Life" tells us that contemporary art has to "burn" -- encourage authors, curators and spectators on the way to complete their identities.